William Hill to Launch New In-Play Betting Product
The Australian division of major online bookmaker William Hill is set to launch an innovative new in-play betting product that will give punters the ability to double their existing bets during a race. Unlike the existing Click to Call option, this revolutionary in-play betting product does not offer new live in-play bets. Instead, punters can expand on their original bets and double any existing bet with pre-race odds, based on how a horse positioned.
Double Down was developed in the wake of renewed efforts by the Australian Government to crack down on Click to Call betting which is seen as a contentious loophole to the country’s outright ban on live betting. The Double Down product provides the perfect answer to a growing demand for full action betting. It is designed to fall within the legal framework of online betting, while still providing punters with the excitement of live in-play betting.
Double Down Betting App
The Double Down product is available through the William Hill app across Australia. The company describes Double Down as way to connect punters to directly to the action in a very real way that will change the face of live-racing. The product will allow punters to gain significant insight into the overall pace of the race itself. It allows punters to directly view how their horse is performing, before deciding whether or not to increase their original stake.
The new Double Down product will further strengthen William Hill’s existing horse racing offering. Currently the online bookmaker holds exclusive bookmaker category rights to stream live racing coverage of all racing events in New South Wales. The sportsbook also offers live steaming of Victorian racing through the William Hill app and via the website.
Speaking about the product, chief marketing officer Warren Hebard explained that the product will be a complete category differentiator at the Spring Racing Carnival. William Hill aims to launch the product in time for the Melbourne Spring Racing Carnival where the company hopes to change the face of racing betting. Double Down typifies the mentality of the William Hill brand providing a product that no other bookmaker is able to offer in the current market. Punters who were impressed with the Click to Call option will be equally enamoured with Double Down, as it adds a whole new dimension to in play wagering and makes horse betting that much more interactive and exciting.